Open for comments until 31 Oct 2026

IRDAI's distribution reforms, explained.

What the consultation paper "Recalibrating Economics of Insurance Distribution" proposes for general insurance, who is pushing back, and what happens next.

Paper dated 23 Sep 202632 questions · 14 sectionsUpdated 24 Oct 2026

In 60 seconds

  • One licence architecture. Today's intermediary types fold into Insurance Distribution Entities (IDEs), Insurance Distribution Persons (IDPs) and Market Infrastructure Institutions (MIIs) such as Bima Sugam.[1][3]
  • Hard commission caps return by segment, line and channel. Every reward, incentive and reimbursement counts toward the cap.[1][3]
  • Lower expense limits. General insurers' EoM limit moves from 30% of GWP to 20% of domestic GDPI over five years, via 25% within two years as reported.[1][3][4]
  • Motor moves toward MIIs: lower caps on mandatory third-party cover, and dealers must show an MII option.[3][4]
  • Conduct: no forced bundling with loans, commission clawback on proven mis-selling, and every policy tagged to its seller.[1][5]

Key numbers

25 Oct
Last date for comments (2026). An extension was requested but not confirmed.[1][8]
30→20%
General insurer EoM limit over five years (30% of GWP to 20% of domestic GDPI).[1]
+259%
Growth in motor commission, FY23 to FY25, vs ~34% growth in motor premium, as reported from the paper.[6]
17→3
8 entity and 9 individual licence types consolidate into IDE, IDP and MII, as reported.[5][3]

Before vs after

AreaTodayProposed
CommissionSet by each insurer's Board-approved policy within an overall EoM limit (since 2023–24)Statutory caps by segment, line, channel and premium type; all remuneration counts[1][3]
EoM limit (GI)30% of gross written premium20% of domestic GDPI within 5 years (25% within 2 years, as reported); glide path from FY2027-28[1][3][4]
Licence typesBrokers, corporate agents, IMFs, web aggregators, CSCs, MISPs and others, each with its own regimeIDE (entities), IDP (agents, associates, specified persons, PoSPs), MII (platforms)[3][5]
Motor TP, new vehicleWithin insurer's commission policyNil for IDEs, 2.5% for agents, as reported[3][4]
Loan-linked insuranceBundling with credit is commonCompulsory bundling prohibited; volume-linked incentives for bank and NBFC staff barred[1][7]
Mis-sellingCase-by-case actionFormal definition, commission clawback, seller identity tagged to each policy[1][6]
Premium & claims flowCan pass through intermediariesPaid directly between customer and insurer; third-party payments barred, as reported[3][5]

General insurance commission caps Checked against Box 4A

Proposed caps as a % of premium, from the paper's Box 4A (General Insurance – Maximum Commission Limits)[19], matching Khaitan & Co's summary[3]. Property and engineering caps apply slab-wise on a probable-maximum-loss basis. Government schemes: as notified in the scheme. Rural and small-town uplift for individual policies: an extra 10% of the applicable first-year cap for towns and cities with population below 10 lakh, and 20% for towns below 50,000 and all rural areas.[19]

ProductIDEAgent / Associate
Motor TP, new vehicleNil2.5%
Motor OD/PA/LL, new vehicle5%10%
Motor TP, old vehicle2.5%5%
Motor OD/PA/LL, old vehicle10%15%
Individual health, first time15%20%
Individual health, renewal or porting5%10%
Group health2.5% (max ₹1 cr)5% (max ₹1 cr)
Retail property, first time15%20%
Retail property, renewal10%15%
Property & engineering, SI < ₹500 cr7.5%10%
Property & engineering, SI ₹500–2,500 cr6.25%7%
Property & engineering, SI > ₹2,500 cr5%5.5%
Marine cargo10%15%
Marine hull10%10%
Miscellaneous, retail15%17.5%
Miscellaneous, corporate/group10%15%

What changes, by theme

Licensing architecture
  • Entities become IDEs and individuals become IDPs: agents, associates, specified persons and PoSPs.[3]
  • Reported: IDE capital ₹10 lakh; a lien-marked deposit of 0.1% of the previous year's commission income (₹10 lakh to ₹10 crore); permanent registration.[3]
  • Distributors may also offer non-insurance products and services (Q9, Q12).[2]
BrokersCorporate agentsWeb aggregatorsPoSPs
Commission caps & expenses of management
  • Caps by segment, line, channel and premium type; incentives, reimbursements and non-cash benefits all count toward them.[1][3]
  • EoM base moves to domestic GDPI (excluding inward reinsurance); the separate allowances for technology, rural and similar spend are absorbed into the limit, as reported.[3]
  • Reported: missing EoM targets could limit new products and dividends.[4]
InsurersAll distributors
Motor and dealers
  • Data note: the paper gives two different shares for OEM brokers and MISPs. Part 1 (¶141) says they hold 30% of motor premium at an average 24% commission (₹29,000 crore of premium, about ₹7,050 crore of commission in FY25). Part 2 (§2.2.5) says MISPs account for 46% of total motor premium, and Financial Express quotes the 46%. Cite the specific paragraph you rely on.[19]
  • Motor policies move toward MIIs such as Bima Sugam; reported 5% ceiling on MII platform fees.[3]
  • Dealers must display the MII option and may not refuse cashless repair because a policy was bought elsewhere, as reported.[3]
  • The paper asks whether the MII option should be mandatory for new vehicles, with opt-out (Q27).[2]
Motor dealers / MISPsOEM brokersInsurers
Bancassurance & bundling
  • Compulsory bundling with loans is prohibited, except where the customer gets a demonstrable benefit.[1][3]
  • Volume- or reward-linked incentives for bank and NBFC staff are barred.[7]
  • IRDAI's data identifies bancassurance as one of the costliest channels.[8]
Banks / NBFCsCorporate agents
Conduct & accountability
  • Commission clawback on proven mis-selling; twelve illustrations of mis-selling in the paper, as reported.[3]
  • Every policy tagged to the selling individual; suitability analysis above a ticket size.[3]
  • Cost audit for insurers, and for IDEs above reported revenue thresholds.[3][5]
All distributorsInsurers
Market infrastructure (Bima Sugam, PIR)
  • A Public Insurance Registry as digital public infrastructure behind MIIs; Bima Sugam is the first MII, as reported.[3]
  • The paper asks which services stakeholders want on these platforms (Q28).[2]
InsurtechsInsurersPolicyholders

Timeline

23 SEP 2026Consultation paper and press release issued.[1]
31 OCT 2026Last date for comments, extended by IRDAI on 24 Oct from 25 Oct. IRDAI said it had received over 650 comments. IBAI had asked for more time, as reported earlier.[20][8][9]
NEXTDraft regulations, with a further round of feedback, as reported.[10]
1 JAN or 1 APR 2027Start dates reportedly under consideration for the caps. Not final.[10]
FY2027-28 →EoM glide path begins (Year 1), as reported; 20% within five years.[3]

Who is pushing back, and why

Insurance Brokers Association of India

Critical

IBAI estimates a 60–70% revenue hit for brokers and about 10 lakh livelihoods at risk; these are its own estimates, not independent forecasts. It wants an impact assessment, a glide path, a deadline at the end of December and meetings with the PM and FM.[8][9][11]

PoSP platforms

Critical

Want commission parity with individual agents and the ability to charge insurers for technology platforms. IRDAI is reported to oppose tech fees over and above commission.[12]

Motor dealers (FADA)

Critical

Say dealers support customers through the policy term and that around 5% commission is hard to sustain.[13]

Insurers & banks

Mixed

Insurers question how current distribution costs were calculated and want a phased rollout; banks are assessing the fee-income impact, and the RBI will send its views.[8][14]

IRDAI

Pro-reform

Chairman Ajay Seth says insurers must compete on price rather than distributor commission and that input with sound economic logic will be weighed. Member Girija Subramanian says large-scale job losses are not expected.[15][16]

Markets

Reaction

Insurance distributor stocks fell sharply after the release: PB Fintech closed about 36% lower on day two and Turtlemint hit its lower circuit, as reported.[17][20]

Open questions

  • Clawback periods and percentages
  • How brokers and corporate agents are treated separately within the IDE category
  • Specific PoSP commission terms
  • Treatment of commission already earned on multi-year policies
  • The final effective date

Compiled from public reports; the paper may address some of these.

Your turn

IRDAI asked 32 questions. Answer the ones that matter to you.

Our builder turns your view, whether you support, oppose or want changes, into a structured, formal response in about 3 minutes.

Write my response

How to respond

  • Official route: fill in IRDAI/IIB's Excel template and upload it on the consultation portal at iib.gov.in/dr, as the template's own instructions say.
  • Template layout: an Instructions sheet plus 14 section sheets holding Q1–Q32, with your answer going in column C. Questions are optional. Limits are 300 words per question and 1,000 for Q32. The template says not to rename sheets or change headers.
  • Identification: the template requires first name, last name, email and a stakeholder category picked from 16 options.
  • Email: send the completed Excel template to drfeedback@iib.gov.in with the subject line "Reforms for Recalibrating Economics of Insurance Distribution", as given in IRDAI's press release of 24 Oct 2026.[20] Use one mode only.
Fill the official template in 2–5 minutes →

Guides by topic

Commission caps and EoM limits · Insurance broker commission · Bancassurance and loan bundling · PoSP, Bima Sugam and motor · React to the 32 questions

Download the documents

"Copy" documents are third-party copies of IRDAI documents; prefer the official portal where it is reachable.

Sources

  1. IRDAI press release, 23 Sep 2026 (copy): elpee.co.in. Official portal: iib.gov.in/dr
  2. IRDAI consultation paper, Section 17: Consultation Questions (copy): elpee.co.in
  3. Khaitan & Co via Mondaq, 14 Oct 2026: Insurance 2.0: Distribution Architecture Overhaul · legal summary
  4. MediaNama, 30 Sep 2026: Lowdown: IRDAI consultation paper
  5. TC Tuli & Co via Mondaq, 30 Sep 2026: Reforming Insurance Distribution · legal summary
  6. Insurance Business Asia, 29 Sep 2026: IRDAI reverses course on insurance commissions
  7. Asia Insurance Post, 23 Sep 2026: IRDAI's Distribution Reforms
  8. The Hindu BusinessLine, 12 Oct 2026: IRDAI may extend consultation, implementation timelines
  9. Business Standard, 6 Oct 2026: Distribution overhaul could hit brokers' revenue by 70%: IBAI
  10. Business Standard (Bloomberg), 9 Oct 2026: Irdai may roll out reforms in Jan 2027 amid backlash
  11. Business Standard, 4 Oct 2026: Irdai proposal may put 1 million livelihoods at risk: Brokers' body
  12. ET Now: PoSP brokers seek commission parity, technology fee relief
  13. Asia Insurance Post, 6 Oct 2026: Distribution reforms face pushback from brokers, auto dealers
  14. Business Standard, 7 Oct 2026: RBI to firm up views on Irdai's proposed overhaul
  15. Business Standard, 30 Sep 2026: Insurers must compete on price, not distributor commission: Irdai chief
  16. Asia Insurance Post, 9 Oct 2026: Distribution reforms to generate employment: IRDAI Member
  17. Inc42, 24 Sep 2026: PB Fintech crashes 36%, Turtlemint 20%
  18. Reuters, 24 Sep 2026: Explainer: India's insurance overhaul
  19. IRDAI, 23 Sep 2026: Consultation paper Part 1, Part 2 and Box 4A commission limits (copies hosted by Elpee; the official source is iib.gov.in/dr)
  20. IRDAI press release, 24 Oct 2026: Extension of Last Date for Submission of Feedback on the Consultation Paper on Distribution Reforms till 31st October 2026 (PDF) · also reported by NDTV Profit

Summaries are in our own words. Figures marked "as reported" or Reported come from secondary sources and have not been checked against the paper.